In recent years Kensington Market has been associated with the Rastafari Movement. There are several stores situated around the Market that sell Rastafarian cultural items, including a small flea-market. The area has also been popular amongst marijuana activists and members of the drug subculture.
The market is also home to one of Canada’s few cannabis cafés and boutiques, as well as a couple of head shops. The Hot Box Cafe and Roach’o’Rama are businesses in Kensington Market where the consumption of cannabis takes place openly.